My “Social Win” blog post about Lowe’s successful Pinterest page
by Sophie Rich
Nowadays, several companies are competing against one another to be noticed. What better way to be noticed that to incorporate a marketing platform on a popularly used social networking site? Lowe’s has recently discovered a way to connect with consumers and promote their ideas and strategies by using Pinterest. CMS Wire produced an article in which they explain the ways Lowe’s has successfully used Pinterest to their marketing advantage (Ingram, 2013). Lowe’s now has their own Pinterest page in which you can scroll through multiple boards such as Helpful Hints, Curb Appeal, Build It, Gardening Tips!, and many others. Lowe’s wanted to create a campaign using Pinterest as a way to make users feel empowered and as though they can take on home improvement projects all on their own (Success Story, Lowe’s).
Lowe’s Pinterest Homepage
Many companies and businesses use Pinterest as a…
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