Lowe’s is “Pin it” to WIN it

My “Social Win” blog post about Lowe’s successful Pinterest page

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by Sophie Rich

Nowadays, several companies are competing against one another to be noticed. What better way to be noticed that to incorporate a marketing platform on a popularly used social networking site? Lowe’s has recently discovered a way to connect with consumers and promote their ideas and strategies by using Pinterest. CMS Wire produced an article in which they explain the ways Lowe’s has successfully used Pinterest to their marketing advantage (Ingram, 2013). Lowe’s now has their own Pinterest page in which you can scroll through multiple boards such as Helpful Hints, Curb Appeal, Build It, Gardening Tips!, and many others. Lowe’s wanted to create a campaign using Pinterest as a way to make users feel empowered and as though they can take on home improvement projects all on their own (Success Story, Lowe’s).

Lowe’s Pinterest Homepage

Many companies and businesses use Pinterest as a…

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McDonald’s Campaign is a #McFailure

My “Social Fail” blog post about McDonald’s attempt at a Twitter campaign

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by Sophie Rich

In 2012, the well-known fast-food chain, McDonald’s, made an effort to engage with customers by starting conversation with them via Twitter. In order to jump-start this conversation, they decided to create a hashtag, #McDStories, for people to share their “heart-warming stories about Happy Meals,” (Hill, 2012). The campaign was conducted by starting a #MeetTheFarmers hashtag, which was intended to draw consumers attention to their use of fresh produce. The combination of the hashtags was intended to create a place where users could share these good experiences at McDonald’s via a broader network (a.k.a. Twitter). They even went as far as to pay to have the hashtag promoted on Twitter’s homepage.

However, as you probably could have guessed by the headline, this social media campaign turned out to be a complete failure. Business Insider tells us that the campaign back-fired when people started sharing the wrong kind of…

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EnterTRAINment Junction’s Thoughts & Tips on Social Media

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by Sophie Rich

I have chosen to interview EnterTRAINment Junction’s Marketing Manager, Michelle Oeters. Michelle has been one of my managers and co-workers for almost the last four years. She has always been very energetic and enthusiastic about EnterTRAINment and their involvement with their customers. She is in charge of handling the EJ Facebook page, Twitter account, Instagram account and often helps out with the main website.

EnterTRAINment Junction is the world’s largest indoor train display featuring over 25,000 square feet of track (and they are always making new additions and displays)! It is a very family friendly environment and completely interactive for all ages. The marketing for EJ is mostly done during a time when they are putting on new specials or displays for pass-holders or even first time guests! Michelle has been very successful with interacting with customers via the Facebook page, and has many years experience in…

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